Satisfying the maven’s quest for knowledge
As you’d expect from mavens, we’re naturally curious. We like to know what’s going on in the world of agriculture. We’re always trying to satisfy our appetite for agricultural knowledge, and to gain new insight into agricultural communications around the world. We like to understand different countries’ attitudes to agriculture, and to be up-to-date with innovations in international agriculture, agtech, agricultural communication and policy.
That’s because besides agriculture, our clients generally have another thing in common.
They’re keen to see their product or service gain traction in the marketplace.
Irrespective of whether their product is aimed at early adopters or mass appeal, the communications strategy relies on sharing important or exciting messages. These messages are how we alter our audiences’ perceptions. By constantly adding to our agricultural knowledge, we’re able to refine these messages further and ensure they resonate more strongly with our clients’ target audiences.
As mavens, our goal is to have a deep and powerful understanding of a subject. By knowing what’s going on in the world – identifying trends, watching new developments, monitoring technical advances, and meeting the makers, thinkers and do-ers – we’re much better placed to help our clients see that bigger picture, bringing a more balanced view to a communications strategy. In addition, it’s also valuable to examine how farmers and influencers receive and exchange knowledge in different countries; understanding this can make the difference between a communications success and an outright failure.
That’s why we maintain a steady schedule of overseas visits:
- on behalf of clients (either to represent them, to meet with potential distributors, or fact-finding trips)
- our work with IFAJ and ENAJ
- trade delegations
- conferences and events
- we’re always on a quest for knowledge.
Below, you’ll find reports from some of our most recent visits. There’s also a provisional timetable for our upcoming visits; do send us an email if you’d like to arrange a meeting with us while we’re in-country or at an event.