Blog

A selection of thoughts, observations and writings, taken from our day-to-day work and activities.

A surprising agtech entrant?

Despite a growing number of agrifood tech specialist investors, the overall investor base continues to diversify. But it’s always interesting to see corporations with no agrifood exposure moving into the sector.

Lost in translation?

No industry is more international than agriculture. If you’re thinking about an international marketing and communications strategy, it’s wise to be aware of the pitfalls.

Agro Mavens founder re-elected to European journalists’ committee

Adrian Bell has been re-elected to the management board of the European Network of Agricultural Journalists (ENAJ). One of ENAJ’s founding members in 2011, Adrian was returned to the nine-strong …

Getting the offer right: the importance of brand

What is it you think of when you think of ‘brand’? It’s far more than an eye-catching, clever or memorable logo, says Adrian Bell, founder of specialist agri marketers Agro …

Can ‘low emission’ cattle help slow the pace of climate change?

An action plan requiring ‘rapid and unprecedented changes in all aspects of society’ was the stark message contained in this week’s special report from the Intergovernmental Panel on Climate Change …

Research Engine partnership brings added value for clients

Agro Mavens has a new partnership with specialist agricultural market research agency Research Engine, enhancing the services available to both agencies’ clients. “This is an exciting partnership to be embarking …

AI entomology spots fall armyworm in India

Heard of the fall armyworm? A voracious pest native to the Americas, it’s been slowly making its way around the world, leaving crop devastation in its wake. Described as a …

Methane-busting nose ring – Adrian’s latest article in FW

One of the joys of attending shows like GFIA Abu Dhabi is seeking out the latest innovations and being able to speak to the people behind them. This smart nose …

Agro Mavens appointed agent for Turkey’s largest trade fair, AgroExpo

AgroExpo, Turkey’s largest agricultural trade fair and the fourth-largest in Europe, has appointed Agro Mavens as its UK agent for a second year. The show, which attracted more than 330,000 …

Solving the agtech marketing challenges

Start-ups and other companies entering the agtech, or wider agricultural marketplace, can and will succeed if their marketing strategies are clearly defined.