Tag: agritech

Check your start-up for PR-readiness

As a start-up, how are you shaping up? Are you ready to call on a dedicated agritech marketing agency? Our checklist might help...

AgriTech Centres: are we hiding our light under a bushel?

An invitation to the UK Agritech Centres' Open Day left me suffering communications frustration...

Agri-Tech Investment Showcase invites applications

The UK’s Knowledge Transfer Network (KTN) has opened applications for the third year of its Agri-Tech investment training and showcase event.

Robots: coming soon to a farm near you

Ag robots are only 10 or 20 years away, says a Dutch researcher.

What does an agtech investor look for?

These ‘top tips’ for agritech, from an agtech investor, are spot-on for anyone involved in the sector - irrespective of whether you're looking for investment.

A surprising agtech entrant?

Despite a growing number of agrifood tech specialist investors, the overall investor base continues to diversify. But it’s always interesting to see corporations with no agrifood exposure moving into the sector.

Lost in translation?

No industry is more international than agriculture. If you’re thinking about an international marketing and communications strategy, it’s wise to be aware of the pitfalls.

Getting the offer right: the importance of brand

What is it you think of when you think of ‘brand’? It’s far more than an eye-catching, clever or memorable logo, says Adrian Bell, founder of specialist agri marketers Agro …

Solving the agtech marketing challenges

Start-ups and other companies entering the agtech, or wider agricultural marketplace, can and will succeed if their marketing strategies are clearly defined.