Tag: market entry

Agritech adoption

Why Blade Runner provides a lesson for agritech adoption…

Technology futures are uncertain. Agritech adoption will not happen quickly. How can farmers best use technology to shake up their farm?
case ih versum modified brand

When is a Versum not a Versum?

Agricultural trademarking isn't simple.
International marketing in agriculture presents opportunities for agtech startups

Lost in translation?

No industry is more international than agriculture. If you’re thinking about an international marketing and communications strategy, it’s wise to be aware of the pitfalls.

Keeping ahead of Covid-19

April, 2020 - It's an understatement to say we're living through unprecedented times. Covid-19 has created an unsettling and worrying situation for individuals, communities, business and the whole of society. The number of people affected by Covid-19, whether through infection or losing loved ones, continues to increase daily and our sympathies lie with you all. At Agro Mavens, we remain open for business; indeed, many of our clients have specifically asked us to 'Keep Calm and Carry on Working...for Us'. As a small business, we're incredibly grateful for your support at this time. We also remain open for new business; please call or email us to discuss your needs.