Amy Peterson

Director of Insights and Market Intelligence

Amy Peterson

With more than 15 years’ experience in data, analysis and insights, Amy has advised and led marketing and executive teams at names like Unilever, Procter & Gamble, Pfizer, RB and Kimberly-Clark.

Holding a psychology degree from George Mason University and an MBA from The George Washington University, Amy has built a knowledge base that spans more than 40 countries, across four continents. Her career has included advisory and internal leadership roles with Nielsen, Kantar, Mintel, IRI, and other major names. Amy’s market research knowledge spans the traditional research methods of sales analysis, geotargeting and shopper and consumer behaviour analysis as well as new trends in digital search and social media analysis.

Enjoying a far-reaching professional network, Amy has access to a wealth of research and insights options.

Amy is Director of Insights and Market Intelligence, helping our clients to better understand their industry landscape, their products and their customers.