{"id":1005,"date":"2019-05-15T10:16:41","date_gmt":"2019-05-15T10:16:41","guid":{"rendered":"https:\/\/agromavens.com\/?p=1005"},"modified":"2021-11-19T16:49:05","modified_gmt":"2021-11-19T16:49:05","slug":"agritech-marketing-ready-with-agro-mavens","status":"publish","type":"post","link":"https:\/\/agromavens.com\/index.php\/2019\/05\/15\/agritech-marketing-ready-with-agro-mavens\/","title":{"rendered":"Check your start-up for PR-readiness"},"content":{"rendered":"\n

Many start-ups are pleasantly surprised to hear that there are dedicated, specialist agencies like Agro Mavens working in international agritech marketing, sparing them the need to work with a generalist agency whose only knowledge of agriculture to date has been Facebook\u2019s Farmville\u2026<\/a><\/h2>\n\n\n\n

\"Get<\/p>\n\n\n\n

But as a start-up, how are you shaping up? Are you ready to call on a dedicated agritech marketing agency? Here\u2019s a quick checklist! Score between 3 and 5, and you\u2019re PR-ready \u2013 come talk to us about what we can do for you in agtech communications.<\/p>\n\n\n\n

  1. The Who, What, How?<\/strong>
    Can you confidently explain who you are, what you do and how your agritech product (or service) will deliver? You don\u2019t yet have to be at MVP (minimum viable product) stage, but it helps. Equally, don\u2019t worry about not having a polished identity or fully configured brand (we can help you with both of those), but only if you can spare us some\u2026
    <\/li>
  2. Time!
    <\/strong>We\u2019re used to working with companies who turn to us because they don\u2019t have time to do the marketing and PR themselves. Yes, we can act as your fully-fledged, in-house-but-outsourced marketing department. But we still need to find time to engage with each other \u2013 to bounce ideas off you, to have you approve copy and imagery, to speak to journalists, to share what\u2019s happening in the company. Unless you invest time in us, we can\u2019t help you reach your\u2026
    <\/li>
  3. Objectives!<\/strong>
    To get the most from your agritech marketing, you need to tell us what you\u2019re looking to achieve. Do you want sales? To increase awareness before launch? To attract the curious investor? Or the veteran agtech investor? Share with us what you want, and we can tailor the marketing and communications to suit not only you, but also\u2026
    <\/li>
  4. Your budget!<\/strong>
    Agritech marketing doesn\u2019t have to be expensive. We work with companies at both ends of the spectrum \u2013 and the multi-zeroed projects from our corporate clients are countered by our experiences working with start-ups who have but a small budget to fund a marketing programme. Whatever your budget, we can extract maximum value from it, achieving your goals while being mindful of limited spend. Discrete, stand-alone projects can often deliver outstanding results \u2013 so question any agency that tells you a costly retainer is the best way forward. Agro Mavens offers ag and agtech start-ups its stand-alone     AgPRelude<\/a><\/strong> package, an introductory PR and marketing \u2018menu\u2019 from which to select fixed-price items. It\u2019s a \u2018no frills\u2019 service \u2013 but it recognises that we care more about\u2026
    <\/li>
  5. The Story You Have To Tell!<\/strong>
    We\u2019ll always be more interested in what you have to say, than in what you have to spend. This is what you get from coming to a dedicated, living, breathing, agricultural PR agency. We\u2019re agtech geeks, genuinely excited by each and every solid story that comes out of the agritech world.  So as soon as you start to tell us your story, we start to think about how that story sits with an agricultural audience. What makes it relevant, and why. Where to pitch it. Which audiences will be most receptive. And once you\u2019ve told us your story, we\u2019ll help you build it, expand it, define it, refine it. Then, and only then, do we start to share it with those who\u2019ll understand it, engage with it, value it, and \u2013 most importantly \u2013 act on it. <\/li><\/ol>\n\n\n\n

    We turn agricultural knowledge into marketing actions, so why not find out what we can do for you. Get in touch!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    Many start-ups are pleasantly surprised to hear that there are dedicated, specialist agencies like Agro Mavens working in international agritech marketing, sparing them the need to work with a generalist … <\/p>\n","protected":false},"author":1,"featured_media":1007,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[98,97,35,96,22,95,36,99,67],"class_list":["post-1005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-news","tag-agprelude","tag-agricultural-marketing-communications","tag-agritech","tag-agritech-marketing","tag-agtech","tag-agtech-marketing","tag-marketing","tag-pr","tag-start-ups"],"yoast_head":"\nAgritech marketing ready? 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