Comfortable in the boardroom and on farm, Adrian has over 25 years’ experience as an agricultural communications strategist.
Speaking at the launch of IFAJ Congress 2014
Throughout his career, Adrian Bell has advised, guided and led communications teams for agricultural companies and organisations. Bayer CropScience, Corteva, CF Fertilisers, Cyanamid, Dow AgroSciences, Caterpillar, Perkins Engines, Lonza, Merial, Anitox, the UK Agri-Tech Centre and WWF are among those with whom he has worked.
Holding degrees from the University of Reading and the Royal Agricultural University, Adrian’s knowledge of agricultural markets, systems and practices extends to over 40 countries and six continents. He enjoys an extensive international network, comprising journalists, experts and influencers. Through this, Adrian facilitates effective and prompt access to research, market intelligence, and media on every continent, including those with the world’s agricultural powerhouse economies.
Adrian launched Agro Mavens in 2016, after moving on from the UK-focused agricultural communications agency he co-founded in the mid-noughties. In Agro Mavens, Adrian combines his marketing and communications skills with international agricultural knowledge. With this, he offers agriculturally active brands around the world a valuable, bespoke service that includes strategic marketing consultancy, full-service marketing, market intelligence, technical copywriting, and production services, while bringing insight and vision to the marketing function.
Adrian possesses real end-user knowledge after establishing and managing an award-winning farm in the UK’s Cotswold Hills during the late-noughties and early 2010s.
Presenting the agricultural talk show ‘Global Trends’
Broadcast content
Adrian’s agricultural knowledge finds favour with film and television production companies seeking historical or technical accuracy. Dramatical advisories include the BBC’s adaptation of Cider with Rosie, and the Stephen Poliakoff drama Close to the Enemy.
Adrian has written and presented an agricultural ‘chat show’ series on topics as diverse as agritech, organic farming, and women in agriculture.
Professional networks
A past chairman of the British Guild of Agricultural Journalists (BGAJ), Adrian Bell is a founding member of the European Network of Agricultural Journalists. Since 2015, he has been an elected officer of the International Federation of Agricultural Journalists (IFAJ), serving first as Treasurer before taking on the role of Secretary General in 2024. A non-profit, it seeks to improve the quality and flow of information to farmers worldwide.
He is a BGAJ Fellow and received an IFAJ Gold Medal in 2014. In 2021 and 2022, BGAJ recognised Adrian’s writing with the award of ‘Agricultural PR Writer of the Year’ .
Supporting agricultural journalism
Adrian is involved with two charities concerned with the development of education and skills for agricultural journalism. He founded and chairs the Joe Watson Legacy Fund, a British charity funding training and educational travel to improve public understanding of agriculture through strong agricultural journalism. He is also co-founder of the Global Foundation for Agricultural Journalism. Adrian developed this UK-registered charity as an IFAJ initiative to further promote agricultural journalism and communications as a tool for agricultural development. GFAJ provides education, assistance, training, support and practical advice throughout the world.
