Adrian Bell


Adrian Bell

As comfortable in the boardroom as he is on farm, Adrian Bell has more than 20 years’ experience as an agricultural communications strategist.

During his career, he’s advised and led communications teams in companies such as Bayer CropScience, Corteva, CF Fertilisers, Lonza, Dow AgroSciences, Merial, Cyanamid, Caterpillar, Perkins Engines and Anitox.

Adrian Bell agricultural communications strategist

Adrian Bell, speaking at the launch of the IFAJ 2014 Congress

Holding degrees from the University of Reading and the Royal Agricultural University, Adrian’s knowledge of agricultural markets, systems and practices extends to more than 40 countries across six continents. With an enviable international network, comprising journalists, experts and influencers, Adrian’s able to facilitate effective and prompt access to research, market intelligence, or media access on every continent, including those with the world’s agricultural powerhouse economies.

Adrian launched Agro Mavens in 2016, after moving on from the UK-focused agricultural communications agency he co-founded ten years earlier. In Agro Mavens, Adrian combines his communications skills and international agricultural knowledge to offer clients a valuable, bespoke service that includes strategic marketing consultancy, full-service marketing, market intelligence, technical writing and production services, for agriculturally active brands around the world.

Crucially, as a former farmer, Adrian brings real end-user knowledge to his role after establishing and managing an award-winning farm in the UK’s Cotswolds region.

His agricultural knowledge is valued by film and television production companies seeking historical or technical accuracy. Advisories include the BBC’s adaptation of Cider with Rosie, and the Stephen Poliakoff drama Close to the Enemy.

A past chairman of the British Guild of Agricultural Journalists (BGAJ), Adrian Bell is one of the founding members of the European Network of Agricultural Journalists and holds a board position with the International Federation of Agricultural Journalists (IFAJ), a non-profit that improves the quality and flow of information to farmers worldwide.

He is a BGAJ Fellow and was awarded an IFAJ Gold Medal in 2014.

He is also the founder and chairman of the Joe Watson Legacy Fund, a British charity that funds training to improve the public’s understanding of agriculture through strong agricultural journalism.

Keeping ahead of Covid-19

April, 2020 - It's an understatement to say we're living through unprecedented times. Covid-19 has created an unsettling and worrying situation for individuals, communities, business and the whole of society. The number of people affected by Covid-19, whether through infection or losing loved ones, continues to increase daily and our sympathies lie with you all. At Agro Mavens, we remain open for business; indeed, many of our clients have specifically asked us to 'Keep Calm and Carry on Working...for Us'. As a small business, we're incredibly grateful for your support at this time. We also remain open for new business; please call or email us to discuss your needs.