Agricultural copywriting specialists and subject matter experts

Agro Mavens provides a range of copywriting services to meet the needs of the agricultural industry.

Agricultural copywriting. From subject-matter experts.

Agricultural copywriting specialists for all aspects of farming

There are copywriters. There are agricultural copywriters. And then there’s Agro Mavens, with its astute, affordable agricultural copywriting service.

Agricultural subject matter experts and true agricultural copywriters, we’re not generalists.

Put your agricultural copywriting in our hands and we’ll deliver results that will inform, engage, entertain…or however else you’d like to treat your audience.

When it comes to farming matters, we know our onions. You see it in our writing. For advertising copy, marketing materials, technical brochures, customer collateral, white papers, website content, digital content, blogs or product copy, if it involves agricultural content then Agro Mavens is best placed to deliver it.

Wherever in the world you need agricultural copywriting and content, Agro Mavens can help you.

We’ve written about cereal herbicides in the UK, blueberry nutrition in the USA, broiler chicken production in Brazil, durian agronomy in Malaysia, rice-growing in the Philippines, slug control in South-East Asia, electric tractors in India…even AI-powered tomato-picking robots for a global audience.

Your content literally (that’s used intentionally, not casually) says words about you. People will judge you, or your company, on the basis of what they read.

If your message is unclear, poorly worded or clumsily written, your readers may have cause to doubt your company’s expertise and understanding.

Use an agricultural copywriting specialist, not a generalist

Entrusting your project to a copywriter who’s not an agricultural subject-matter expert can leave your copy reading like it’s been written at arm’s length.

That’s how agricultural copy from a generalist writer often presents itself. On the surface, it’s a good read: lively, tightly written, good use of language, not too wordy. Top marks.

Then the smallest slip-up gives it away. An agricultural term used in the wrong context, or a reference misapplied. Suddenly that copy’s not looking so strong. B minus.

Competent copy for agriculture

Agriculturally competent copy is our strength.

At Agro Mavens, we don’t subscribe to the view that ‘technically accurate’ and ‘easy to read’ are mutually exclusive. Agriculturally competent copy need not be void of personality. Engaging copy doesn’t need to shy away from technicalities and science.

Words are powerful. Use and read them wisely. Regardless of the subject, the secret of good copywriting lies in the ability to structure, craft and combine words so precisely, so neatly, that they convey tone, depth, perspective and understanding – with minimum effort on the part of the reader.

That’s our job. It’s what we do. For you.

Agro Mavens finds the perfect combination that best serves your [agricultural] subject, [agricultural] audience and [agricultural] objectives.

Why Agro Mavens?

We love writing, but agriculture is what we live and breathe.

That means we care not just about how we’ve strung together our words or exercised an appropriate tone of voice, nor whether we made flawless use of the gerund or implemented correctly the pluperfect tense.

Important as these are, to us an equally crucial aspect is the subject matter itself.

Adrian Bell has worked in this industry for nearly 25 years. He reads books about agriculture in his spare time. He’s an agricultural geek who can write. Letting him loose on your agricultural copywriting is a good bet.

A rough estimate suggests Adrian’s written more than two million (and counting) carefully crafted words of agricultural content: crop production, herbicides, plant protection products, animal health, livestock husbandry, dairying, sheep production, farm machinery, tropical fruit, soil health, biopesticides, agritech, precision farming, big data, green issues, climate change, finance, fertilisers, organic farming, irrigation, agricultural robotics, biodiversity and many, many more topics.

What’s your agricultural copywriting need?

We’ve probably already written about it.

We’ll write your agricultural copy professionally, with gusto, enthusiasm and insight. To ensure we stay creative and meet your deadline, copywriting is fuelled by a constant supply of tea (fact: after water, tea is the most widely consumed drink in the world).

We’re flexible in the way we work:

  • We can work with you in a direct relationship for any kind of agricultural copywriting.
  • We’ll work alongside your existing agency, to assist them with agricultural content or familiarise them with the industry.
  • If you are an agency and you’re looking for an agricultural copywriter and content specialist, we’d love to hear from you.
  • We’re happy to sub-contract an agricultural copywriter to your team as your agricultural copywriting specialist, farming adviser, content manager, ag guru, or whatever other term you and we feel comfortable with.
  • Need our skills within¬†a pitch team? Get in touch and let’s talk.

Agro Mavens specialist agricultural copywriting services can help your brand to speak:

  • with confidence to an agricultural audience;

  • with authority on an agricultural topic.

To find out more, fill out the form below or give us a call on +44 20 3637 6636.

We’ll look forward to meeting your requirements.

Keeping ahead of Covid-19

April, 2020 - It's an understatement to say we're living through unprecedented times. Covid-19 has created an unsettling and worrying situation for individuals, communities, business and the whole of society. The number of people affected by Covid-19, whether through infection or losing loved ones, continues to increase daily and our sympathies lie with you all. At Agro Mavens, we remain open for business; indeed, many of our clients have specifically asked us to 'Keep Calm and Carry on Working...for Us'. As a small business, we're incredibly grateful for your support at this time. We also remain open for new business; please call or email us to discuss your needs.