There are copywriters. There are agricultural copywriters. And then there’s Agro Mavens: an astute, affordable agricultural copywriting service.
Agricultural subject-matter experts and true agricultural copywriters, we’re not generalists.
Put your agricultural copywriting in our hands and we’ll deliver results that will inform, engage or entertain…or however you’d like to treat your audience.
When it comes to farming matters, we know our onions. You see it in our writing. For advertising copy, marketing materials, technical brochures, customer collateral, white papers, website content, digital content, blogs or product copy, if it involves agricultural content then Agro Mavens is best placed to deliver your copywriting.
Wherever in the world you need agricultural copywriting and content, Agro Mavens can help you.
We’ve written about cereal herbicides in the UK, blueberry nutrition in the USA, broiler chicken production in Brazil, durian agronomy in Malaysia, rice-growing in the Philippines, slug control in South-East Asia, electric tractors in India, flower production in Colombia and AI tomato-picking robots for a company wanting a global audience.
Your content literally (that’s used intentionally, not casually) says words about you. People judge you, or your company, on the basis of what they read.
Convey a message that’s unclear, poorly worded or clumsily written, and your readers may have cause to doubt your company’s expertise and understanding.
Use an agricultural copywriting specialist, not a generalist
Entrusting your project to a copywriter who’s not an agricultural subject-matter expert can leave your copy reading like it’s been written at arm’s length.
That’s how agricultural copy from a generalist writer can present itself. On the surface, it’s a good read: lively, tightly written, good use of language, not too wordy. Top marks.
But it only needs the smallest detail to give it away. An agricultural term used in the wrong context, or a reference misapplied. Suddenly that copy’s not looking so strong. B minus, and you’ve lost your audience’s confidence.
Competent copy for agriculture
Agriculturally competent copy is our strength.
At Agro Mavens, we don’t subscribe to the view that ‘technically accurate’ and ‘easy to read’ are mutually exclusive. Agriculturally competent copy need not be void of personality. Engaging copy doesn’t need to shy away from technicalities and science.
Words are powerful, so we use and read them wisely. Regardless of the subject, the secret of good copywriting lies in the ability to structure, craft and combine words so precisely, so neatly, that they convey tone, depth, perspective and understanding – with minimum effort on the part of the reader.
That’s our job. It’s what we do. For you.
Agro Mavens finds the perfect combination that best serves your [agricultural] subject, [agricultural] audience and [agricultural] objectives.
Why Agro Mavens?
We love writing, but agriculture is what we live and breathe.
That means we care not just about how we’ve strung together our words or exercised an appropriate tone of voice, nor whether we made flawless use of the gerund or implemented correctly the pluperfect tense.
Important as these are, to us an equally crucial aspect is the subject matter itself.
Adrian Bell has worked in this industry for nearly 25 years. He reads books about agriculture in his spare time. He’s an agricultural geek who can write. Letting him loose on your agricultural copywriting is a good bet.
A rough estimate suggests Adrian’s written more than two million (and counting) carefully crafted words of agricultural content: crop production, herbicides, plant protection products, animal health, livestock husbandry, dairying, sheep production, farm machinery, tropical fruit, soil health, biopesticides, biostimulants, agritech, precision farming, sustainable intensification, green issues, climate change, finance, fertilisers, organic farming, irrigation, agricultural robotics, biodiversity, climate-smart farming, carbon farming and many, many more topics.
What’s your agricultural copywriting need?
We’ve probably already written about it.
We’ll write your agricultural copy professionally, with gusto, enthusiasm and insight. To ensure we stay creative and meet your deadline, copywriting is fuelled by a constant supply of tea (fact: after water, tea is the most widely consumed drink in the world).
We’re flexible in the way we work:
- We can work with you in a direct relationship for any kind of agricultural copywriting.
- We’ll work alongside your existing agency, to assist them with agricultural content or familiarise them with the industry.
- If you are an agency and you’re looking for an agricultural copywriter and content specialist, we’d love to hear from you.
- We’re happy to sub-contract an agricultural copywriter to your team as your agricultural copywriting specialist, farming adviser, content manager, ag guru, or whatever other term you and we feel comfortable with.
- Need our skills within a pitch team? Get in touch and let’s talk.
Agro Mavens specialist agricultural copywriting services can help your brand to speak:
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with confidence to an agricultural audience;
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with authority on an agricultural topic.
