Thoughts, observations and writings taken from our day-to-day work and activities, plus news and updates.

Why Blade Runner provides a lesson for agritech adoption…

Technology futures are uncertain. Agritech adoption will not happen quickly. How can farmers best use technology to shake up their farm?

Sep 2019: A trip to Planet Livestock

A visit to SPACE - the annual French livestock extravaganza - suggests no other nation handles agricultural shows with quite the same aplomb.

When is a Versum not a Versum?

Agricultural trademarking isn't simple.

Agro Mavens named in UK Investment Support Directory

Agricultural marketing and communications strategist Agro Mavens features in the Department for International Trade’s new UK Investment Support Directory.

Get ready for AgPRelude

AgPRelude, our new programme for agtech entrepreneurs and start-ups, launches soon.

Check your start-up for PR-readiness

As a start-up, how are you shaping up? Are you ready to call on a dedicated agritech marketing agency? Our checklist might help...

AgriTech Centres: are we hiding our light under a bushel?

An invitation to the UK Agritech Centres' Open Day left me suffering communications frustration...

Agri-Tech Investment Showcase invites applications

The UK’s Knowledge Transfer Network (KTN) has opened applications for the third year of its Agri-Tech investment training and showcase event.

Robots: coming soon to a farm near you

Ag robots are only 10 or 20 years away, says a Dutch researcher.

Weather and functional fertilisers: new clients

Two new clients have recently joined Agro Mavens’ stable