Blog
Thoughts, observations and writings taken from our day-to-day work and activities, plus news and updates.
Agri-Tech Investment Showcase invites applications
The UK’s Knowledge Transfer Network (KTN) has opened applications for the third year of its Agri-Tech investment training and showcase event.
Robots: coming soon to a farm near you
Ag robots are only 10 or 20 years away, says a Dutch researcher.
Weather and functional fertilisers: new clients
Two new clients have recently joined Agro Mavens’ stable
The Human Touch
Neuroscience reveals why mail delivers the best marketing messages.
What does an agtech investor look for?
These ‘top tips’ for agritech, from an agtech investor, are spot-on for anyone involved in the sector - irrespective of whether you're looking for investment.
A surprising agtech entrant?
Despite a growing number of agrifood tech specialist investors, the overall investor base continues to diversify. But it’s always interesting to see corporations with no agrifood exposure moving into the sector.
Lost in translation?
No industry is more international than agriculture. If you’re thinking about an international marketing and communications strategy, it’s wise to be aware of the pitfalls.
Agro Mavens founder re-elected to European journalists’ committee
Adrian Bell has been re-elected to the management board of the European Network of Agricultural Journalists (ENAJ). One of ENAJ’s founding members in 2011, Adrian was returned to the nine-strong …
Getting the offer right: the importance of brand
What is it you think of when you think of ‘brand’? It’s far more than an eye-catching, clever or memorable logo, says Adrian Bell, founder of specialist agri marketers Agro …
Can low emission cattle help slow the pace of climate change?
An action plan requiring ‘rapid and unprecedented changes in all aspects of society’ was the stark message contained in this week’s special report from the Intergovernmental Panel on Climate Change …
