International Federation of Agricultural Journalists

A non-profit organisation comprising the national agricultural journalist associations from 53 countries, IFAJ seeks to promote high standards in the profession and is firmly committed to the principle of press freedom. Journalists must be free to go about their work without fear of reprisal. Journalists, broadcasters, communicators and photographers, IFAJ's 5,000 members work to ensure the quality and flow of information to farmers around the world.

International Federation of Agricultural Journalists

Adrian Bell, Agro Mavens’ founder, has worked with the International Federation of Agricultural Journalists (IFAJ) for many years. In 2015, he was elected Treasurer and now serves as one of the four-member Presidium.

He is a fervent advocate of its principles, work and goals, especially its commitment to press freedom.

IFAJ: helping to feed the world

The International Federation of Agricultural Journalists provides the world’s agricultural communicators with a forum where they can network, exchange ideas and practise professional development. This fulfils a valuable and important role in global agriculture, because with good communication comes the prospect of better, stronger knowledge transfer. By helping farmers adopt new techniques and technologies, they can grow food, feed, fibre and fuel in more efficient ways.

International Federation of Agricultural Journalists logoThe journalists and communicators who specialise in agriculture, despite undertaking vastly different professional roles, play a vital role in ensuring that farmers have easy access to quality, unbiased and valuable information that allows them to make informed agricultural decisions.


I’m very proud to be able to support this organisation. There are always opportunities for our clients to become involved in IFAJ’s mission: Caterpillar’s new bursary and contest partnership is a recent example.

British Guild of Agricultural Journalists: 2014 Congress

Telling the world about UK agriculture


Innovations from a Small Island

Adrian began working with the International Federation of Agricultural Journalists after joining the management council of the British Guild of Agricultural Journalists in 2007. Elected BGAJ chairman from 2011-2013, he bid for Britain to host the IFAJ’s annual Congress in 2014 and became co-director of the event, “Innovations from a Small Island”. This saw more than 200 international journalists flock to the country for a ten-day tour and conference. They took home stories about British food and farming to audiences of millions across nearly 40 countries.

European Network of Agricultural Journalists

In Europe, agricultural journalism starts here

Adrian is a founder member of the ENAJ. This was established in 2011 to improve co-operation and collaboration between national agricultural journalists’ guilds and associations. There is special focus on knowledge sharing, the training of young entrants, and the creation of new national associations.

European Network of Agricultural Journalists logo

European Network of Agricultural Journalists

With 22 members, ENAJ organises regular press and study trips, contests for young journalists, and meetings with DG Agri in Brussels to communicate CAP developments and initiatives. In addition to member countries, ENAJ is supported by a number of associate members, predominantly industry representative groups.

Adrian serves as the organisation’s communications officer.

Adrian’s knowledge of IFAJ and ENAJ, and his numerous contacts throughout the global membership, are invaluable for Agro Mavens clients who are seeking a global or multi-country marketing approach.

Keeping ahead of Covid-19

April, 2020 - It's an understatement to say we're living through unprecedented times. Covid-19 has created an unsettling and worrying situation for individuals, communities, business and the whole of society. The number of people affected by Covid-19, whether through infection or losing loved ones, continues to increase daily and our sympathies lie with you all. At Agro Mavens, we remain open for business; indeed, many of our clients have specifically asked us to 'Keep Calm and Carry on Working...for Us'. As a small business, we're incredibly grateful for your support at this time. We also remain open for new business; please call or email us to discuss your needs.