Amy Peterson

Director of Insights and Market Intelligence

Amy Peterson

With more than 15 years’ experience in data, analysis and insights, Amy has advised and led marketing and executive teams for brands including Unilever, Procter & Gamble, Pfizer, RB and Kimberly-Clark.

Accurate data analysis allows more profitable business decisions. Amy’s arrival at Agro Mavens brings a new dimension to our agricultural data analysis capabilities and further enhances the services we provide with our partners at Research Engine.

Holding a psychology degree from George Mason University and an MBA from The George Washington University, Amy has built a knowledge base that spans more than 40 countries, across four continents. Originally from Washington, DC, her career has included advisory and internal leadership roles with Nielsen, Kantar, Mintel, IRI, and others. Amy’s market research knowledge spans the traditional research methods of sales analysis, geo-targeting and shopper and consumer behaviour analysis as well as new trends in digital search and social-media analysis.

Enjoying a far-reaching professional network, Amy has access to a wealth of research and insights options.

In her role of Director of Insights and Market Intelligence, Amy helps our clients to better understand their industry landscape, products and customers. Efficient agricultural data analysis supports long-term strategic planning as well as more immediate, short-term needs.