Thoughts, observations and writings taken from our day-to-day work and activities, plus news and updates.
With our focus firmly on international agricultural communications, Agro Mavens was only too delighted to say ‘yes’ to an invitation from the UK’s Department for International Trade (DIT) to attend the Agritex event in Hyderabad, India, in September 2017.
We were one of 13 British companies to participate in the UK Government’s largest-ever agtech overseas trade delegation. The UK was country partner for the 5th edition of Agritex, India’s premier international trade fair for agriculture, dairy and food processing.
Agro Mavens had its own stand within the UK country pavilion, alongside other innovative companies in the areas of animal health and nutrition, micronutrients, precision agriculture, sustainable packaging and crop storage systems, many of whom are, like Agro Mavens, already exporting products and services into overseas markets.
“Agriculture is one of the UK government’s priority sectors in India and our business delegation is demonstrative of the very best technology the UK agricultural industry has to offer,” said Andrew Fleming, British Deputy High Commissioner. “These companies offer a combination of innovation and business improvements that can transform food security globally.
“Science, big data and technology are changing the face of agriculture. The UK is now at the vanguard of agricultural technologies, pioneering new approaches to food and farming systems,” he added.
The DIT’s aim is to build strong business relationships with companies across a range of industries, and agriculture is one of its priority sectors for India, given the importance of this part of the economy and the need to enhance productivity and efficiency.
During the event, we met several Indian companies interested in international markets; we were very happy to start working with Escorts International, India’s fourth-largest tractor manufacturer, as a result of taking part in this delegation. And with a view to the longer term, we also built a much stronger understanding of agriculture in India, including agricultural communications – so if you’re interested in reaching the Indian agricultural market with a product or service, we’ve already done some of the groundwork!