Satisfying the maven’s quest for agricultural knowledge
As you’d expect from mavens, we’re naturally curious.
Curious about agriculture, curious about widening our agricultural knowledge. Gaining new insight into agricultural communications around the world. Understanding the difference in attitudes to agriculture between countries, and keeping up-to-date with innovations in international agriculture, agritech, agricultural communication and policy.
Because besides agriculture, our clients have something else in common.
They want to see their product or service gain traction in the marketplace.
Whether aimed at investors, early adopters or carrying mass appeal, a communications strategy relies on sharing important, exciting or valuable messages. Through these messages we alter our audiences’ perceptions and even their behaviour.
So by constantly adding to our agricultural (and wider cultural) knowledge, we’re constantly refining these messages to ensure they resonate more strongly with our clients’ target audiences.
As mavens, we’re driven to develop a deep and powerful understanding of a subject. We want to know what’s going on in the world.
Identify emerging trends, keep tabs on new developments, get familiar with technical breakthroughs.
Get out there. Let’s meet the makers, the thinkers and the do-ers. Let’s hear it from them first-hand. And then we can take those findings, those observations, those understandings, those discoveries into our relationships with clients.
“Content may be king – but its legitimacy is conferred by context.”
That’s how we help our clients see the bigger picture. It’s how we bring a more balanced view to a communications strategy. Content may be king but its legitimacy is conferred by context. How do farmers – our end-users – interact with other stakeholders in the receipt and exchange of knowledge? Understanding this can make the difference between a communications success and an outright failure.
That’s why we maintain a steady schedule of visits, within the UK as well as overseas:
- on behalf of clients (either to represent them, to meet with potential distributors, or fact-finding trips)
- our work with the International Federation of Agricultural Journalists, the European Network of Agricultural Journalists (see here) and, closer to home, the British Guild of Agricultural Journalists.
- trade delegations
- conferences and events
We’re always on a quest for knowledge.
Below, you’ll find reports from some of our previous visits. There’s also a provisional timetable for our upcoming trips; do send us an email if you’d like to arrange a meeting with us while we’re in-country or at an event.